Orders for the first Dacias wearing the firm’s new logo and brand identity have now opened.
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Dacia new brand identity
The first ‘rebranded’ cars will be delivered later this year.
Already being rolled out across the dealer network, the new ‘Dacia Link’ emblem features in the middle of a redesigned grille, and on the center of each wheel.
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Dacia new brand identity
There is also a redesigned Dacia logo at the rear of the cars, along with on the steering wheel. The lettering is ‘pared back, so only the essentials remain’.
This is in line with the Dacia approach of just offering the bare necessities, with no bells or whistles, says the firm.
In line with this comes another promise: Dacia will become the first brand in the Renault Group to have a top speed limited to 111mph.
Furthermore, Dacia will also gradually abandon chrome trim, and all leather of animal origin.
Back to basics
© Provided by Motoring Research
Dacia new brand identity
The rebrand includes the use of a new signature colour, called Dusty Grey. This is a similar shade to natural moss, ‘underscoring Dacia’s close ties to nature’.
“Dacia now has a brand new skin, but still the same DNA,” said Dacia performance director Lionel Jaillet.
“This change is an opportunity to show that our way of doing automotive can still be as essential as it is appealing.”
David Durand, Dacia design director, said: “The streamlined logo is highly symbolic of the brand’s focus on getting back to basics.
“Similarly, the Dacia Link emblem evokes simplicity and robustness. It also carries the symbolism of the link, a strong element of the Dacia community.”
The firm says rolling out a new visual identity across all models at the same time is probably an industry-first, and has required plenty of coordination across the production lines.
Barges on a budget
Why ‘borrow’ a small new budget car on a PCP contract when you can own a slice of real luxury instead? We’ve been scouring the classifieds in search of cheap luxury cars – all of which are available for less than the deposit on a PCP deal.
If you can afford the running costs – and you see yourself as a risk-taker – these budget barges could be your ticket to luxury living. Based on what’s available on Auto Trader today, £2,000 should be enough to secure a dream machine.
BMW 7 Series
Amazingly, the ‘Bangle’ BMW 7 Series has fallen through the cracks between the worlds of classic and modern, leaving it wedged firmly in bangerdom. According to BMWBlog, this E65 model is ‘famously one of the least reliable BMWs in history’, but don’t let that put you off. The most controversial aspects are the styling and the iDrive media controller, but if you can look beyond these ‘issues’, this is one of the best-value luxury cars on the planet. Just make sure you know what you’re doing. And remember to dose up on brave pills before parting with your cash.
Audi A8
Launched in 1994, the A8 was the most luxurious Audi to date, featuring dual-zone climate control and, on some models, double-glazed and heat-reflective windows. But the most significant technical innovation was Audi Space Frame aluminum construction, which created a shell that was 140kg lighter than steel. A £2k budget won’t grant access to the best examples – put aside thoughts of owning an S8 or 6.0 W12 – but all models are spacious and built to last.
Mercedes Benz S Class
Completing the trio of German luxury models, the Mercedes-Benz S-Class is the obvious choice if you intend someone else to do the driving. There are always around 20 examples for sale around the £2,000 mark on Auto Trader, many previously used for wedding or luxury taxi duties. Again, approach with care, but this is your chance to own what was arguably the best car on the planet.
Jaguar XJ
If the previous three cars were a little too German for your liking, here’s something decidedly British. A budget of £2,000 will grant you access to a 2005 X350, an early 90s XJ40 and everything in between. We’d recommend striking the middle ground with an X300 or X308, although the X350 will feel more modern.
Volkswagen Phaeton
It’s amazing to think that the Volkswagen Phaeton has crept below the £2,000 mark. Admittedly, your options are limited at this price – £3,000 is a more realistic budget – but the VW is a worthy alternative to the Audi A8. Launched in 2003 with a choice of 3.2-liter V6 or 6.0-liter W12 petrol engines, the Phaeton suffered from catastrophic depreciation. Without the ‘right’ badge, buyers weren’t prepared to stomach the high running costs, even though the quality was first-rate. It’s worth noting the very best examples command a price tag of £15,000. Still want that new Ford Fiesta?
Renault Vel Satis
Renault spent a reported £550m on developing the Vel Satis, making it one of the most expensive cars it ever made. With the benefit of hindsight, it wasn’t money well spent, because the model was a sales flop, especially outside its domestic market. It arrived in 2002 during Renault’s bonkers period – remember the Avantime? – and was designed to combine the qualities of a saloon with the spaciousness of an MPV. Stick a pair of tricolor flags on the front, hire a couple of motorcycle outriders, and you’ll do a passable impression of a French president on your way to Morrisons.
Chrysler Grand Voyager
Fancy a luxury people carrier for £2,000? Your options are limited, but you might want to consider the Chrysler Grand Voyager. While the majority of MPVs of this vintage are showing their age, the big Chrysler manages to retain some class and sophistication. All versions were well-equipped, but some electrical issues are pricey to fix. Check EVERYTHING works before parting with your cash. Don’t worry about a bit of wear and tear, but do spend time finding a cherished example with a folder full of receipts. Prices start from £500, but we’d recommend spending much, much more.
Saab 9-5
Although it’s more a rival to the BMW 5 Series and Audi A6 than the 7 Series or A8, the Saab 9-5 feels rather upmarket, especially in Griffin or Aero guises. Launched in 1997, the 9-5 was a replacement for the 9000 and was initially available as a four-door saloon (an estate followed later). Comfort, safety and refinement are three 9-5 strengths, with prices starting from just £500. Even the ‘Dame Edna’ third-generation cars are available for less than a grand.
Hyundai Grandeur
Once upon a time, the Hyundai Grandeur was one of the fastest depreciating cars in the country. Back in 2006, a grandeur would have cost £27,000, which is around £40,000 in today’s money. For some extra context, the next most expensive Hyundai was a £19,000 Tucson 2.7 V6. Today, the Grandeur offers a 3.3-liter V6 and more toys than Hamleys. And because it’s a Hyundai, there’s a good chance everything will still work.
Toyota Camry
The Camry was Toyota’s flagship saloon. Not that anyone noticed. Although buyers in North America and Australia loved the build quality, ride comfort and creamy V6 engine, those in the UK preferred to arrive at the golf course in something German. Or a Jaguar. If you’re not convinced, maybe the fact that the XV20 Camry was sold as the Lexus ES in its domestic market will change your mind.
Rover 75
A budget of £2,000 should be enough to secure one of the best Rover 75s in the country. For that, you’ll enjoy timeless styling, excellent build quality and a dashboard design that’s both charming and elegant. Right now, there are around 20 available on Auto Trader, the majority for less than £2k. Get a good one now as they’re a sure-fire classic in the making.
Volvo S80
Like many on this list, the Volvo S80 was a depreciation disaster. Not that this matters to you, because most of these cars are at the bottom of the depreciation curve. All you have to worry about are the running costs and things going wrong. For long-distance commuting, few cars are as good as the S80. You’ll appreciate the smooth ride, comfortable seats, array of toys and overriding sense of safety. See if you can find an S80 with the 4.4-liter V8 engine.
Skoda Superb
The original Skoda Superb was essentially a stretched Volkswagen Passat. It soon became the choice of the nation’s private hire operators, with cabbies growing to appreciate the proven Volkswagen mechanicals, ride comfort and huge amount of rear legroom. Today, prices start from £500, but beware of tired taxis. The Superb tended to be driven by mature owners, so it shouldn’t be too difficult to find a nice example.
Cadillac BLS
The BLS is a very European Cadillac. It was designed and manufactured by Saab in Sweden, and was essentially an Americanised version of the 9-3. It was a tough sell, with UK buyers preferring the likes of the Audi A4 and BMW 3 Series. Today, your biggest challenge will be finding one, but we think the ‘Caddy’ badge will look good on your driveway.
Jaguar S Type
When it was new, the Jaguar S-Type was criticized for its retro styling, but that doesn’t seem to matter in 2020. It’s certainly more interesting than many of its contemporary rivals. The V8 offers heaps of torque and a soundtrack to match, but don’t discount any of the other engines, especially if you’re on a tight budget. Buy one from an enthusiast to minimize the risks – there are plenty of cherished examples out there.
Lexus GS300
Cards on the table: we’d prefer the full-fat LS 400, but the Lexus GS 300 is a pretty good compromise. If nothing else, the second-generation GS has certainly aged well, managing to retain more class than a contemporary German barge. These cars were purchased by careful and child owners, but there’s a risk that corners have been cut at this end of the market. Get a good one and it’ll still feel fresh today.
Vauxhall Signum
This one is going to be a hard sell, but we’ll give it a go. The Vauxhall Signum was designed with rear-seat passengers in mind, so if… oh, who are we trying to kid? You’re not buying a Signum, are you?
Renault mode initial
Nobody does small luxury cars like the French, which is why we’re serving up the Renault Modus Initiale. No, you’re not buying this one either, are you? OK, moving on…
Citroën C5
Citroen adopted a rather German stance with the second-generation C5. This had the effect of alienating its core audience, while failing to appeal to the majority of German car buyers. Nice job Citroën.
Kia Magentis
By now, you’ll have disappeared to read that ’20 amazing hairstyles of Kim Kardashian’ feature that appeared as a suggestion in one of the boxes below. Which means you’re not here to discover the Kia Magentis on the list of luxury cars. We wonder if Kim has ever driven a Magentis?
21/21 SLIDES
The new look will also debut on cars shown at this year’s Mondial de Paris show in October 2022, with first customer deliveries beginning soon afterwards.
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